Sex And The City star Chris Noth has jetted into Sydney, urging men not to be afraid of the movie.
Noth - who plays the elusive love interest of the movie's main star - is in Australia to launch a new phone for LG.
He may have missed the film's Sydney premiere but said he hoped men would go to see it.
"I'm hoping that men don't feel too afraid to go to it," Noth told a press conference at the State Theatre in Sydney.
"I feel like once the women see it the men won't want to go."
Noth, who plays Mr Big in the film, said he wanted to get the message across that the movie was also about "friendship and forgiveness".
"It was a great experience," he said.
"It's great to see that people have connected to it."
Sex And The City is already an international success, shooting to No. 1 in Australia after taking after more than $17.5 million in ticket sales.
Noth later joined stars including former Miss Universe Jennifer Hawkins, Australia's next top model judges Jonathan Pease and Charlotte Dawson as well as MTV's Ruby Rose and Pease's girlfriend April Rose-Pengilly at the official launch party.
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